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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

customers

>Tag:customers

Let’s Get On Offense And Off Defense

How about we shift our view from internal to external?

We talked last month about customer service and how customer relationships, although the top-ranked item influencing customers, was an ongoing struggle.

This was addressed also in February when we discussed extending the life of our customers’ products being more important in the overall supply chain with customers.

But […]

By | May 28th, 2015|Categories: Articles and News|Tags: , , , , |

Meet Customers’ Top Two Non-Negotiables

This will take a new way of thinking and preparing – old methods and excuses just won’t cut it anymore if excellence is your goal.

Last month, I referenced the “Product Support Opportunities Handbook” and the fact that these customer surveys, conducted every five years, give us invaluable information. We talked about customer needs and wants. […]

By | July 15th, 2014|Categories: Articles and News|Tags: , , |

Market Coverage 101

If we don’t look after our customers, someone else will.

I often talk about customer retention I and customer satisfaction. Many of you have acted on a lot of different fronts. Here is one I think we should prioritize much more highly—market coverage.

Market coverage is an interesting title, isn’t it? It covers a lot of sins.

To […]

By | April 15th, 2014|Categories: Articles and News|Tags: , , |

Internal Excellence – Doing What Makes Us Happy

Excelling to satisfy customers serves all of us well.

The customer has needs and wants and likes.

All of those are fine and good. And we can ask and they will tell us what their needs and wants and likes are—and they will do it willingly and honestly. But that won’t go very far if we don’t […]

By | July 15th, 2013|Categories: Articles and News|Tags: , , , |

Customers Have Needs And Likes Just As We Do

We need to think of ourselves as a customer.

Since the 1990s when the “the service profit chain” and the “balanced scorecard” were introduced and became common business tools, we have had 30 years to see businesses adapt to the changing needs and wants of their customers.

Sadly this has not been as common in the industrial […]

By | June 15th, 2013|Categories: Articles and News|Tags: , |

Are We Becoming Complacent, Again?

Take the parts business off of autopilot, and instead take action to achieve the ‘possible.’

It has been nearly four years since the financial meltdown, and it appears that we have settled in to this new reality – but not in the manner that I expected. We are getting some encouragement as the fleets of the […]

By | June 15th, 2012|Categories: Articles and News|Tags: , , |

Wise Are The Leaders Who Equip The Team

The command and control generation has come and gone; teams are with us now, and their success is our success.

Last month I talked about Service Dominant marketing which is rooted in the relationships that have developed between your employees and your customers. I want to take this to another level and look into the new […]

By | November 15th, 2011|Categories: Articles and News|Tags: , , |

Don’t Look Now, But It’s Coming Back

Inflation is raising its ugly head.

It has been quite a while since we were confronted by the grim prospect of inflation. The 1970s seemed to be the last serious time. Ever since Paul Volcker raised interest rates up to stratospheric ranges more than 20% for loans we have not had to think about it at […]

By | June 15th, 2011|Categories: Articles and News|Tags: , , |

Talk About An Interesting Year

We’ve been through a lot and we’re still standing. Now let’s improve our customers’ lives.

There is an old Chinese maxim that says, “May you live in interesting times.” That should qualify as being careful what you ask for in life because you might just get it.

We’ve had quite an interesting year, haven’t we?

We’ve had political […]

By | December 15th, 2010|Categories: Articles and News|Tags: , , |

The Internet And You

Are you falling victim to the “Internet world”?

There is an interesting phenomenon spreading all across the country in this new reality of U.S. business.

Customers are buying a lot of things on the Internet. What authorized distributors and dealers once had as a barrier to competition is gone. Information is now widely available on nearly everything […]

By | June 15th, 2010|Categories: Articles and News|Tags: , , |