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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

expenses

>Tag:expenses

Shop Costs: Breaking It Down For Your Customer

It may look like an obstacle course, but for some it may be the only path to gaining their repair business.

At the recent AED Summit in San Antonio one of the questions presented to me from the floor was, “How do we get our customers to understand what their true costs are in doing mechanical […]

By | March 15th, 2010|Categories: Articles and News|Tags: , , |

The Difference Between Stupidity And Ignorance

We must move on the new market truths or face extinction.

We dealt with the realities of our businesses last month with a review of the old model and where we find ourselves today. Let’s go to the next step and talk about some of the things that we need to do to re-establish a working […]

By | August 15th, 2009|Categories: Articles and News|Tags: , , , , |

Don’t Fudge It Up

Playing around with absorption skews the profit picture.

Since the early 1960s, equipment dealerships have used the “absorption rate” to measure how much of their sales, personnel, administrative and interest expenses are paid for by their parts and service operation.

Over the past decade, though, as dealerships have become increasingly serious about the rent-to-rent business, they’ve tinkered […]

By | October 15th, 2002|Categories: Articles and News|Tags: , , |

Unlocking The Door To Lower Service Costs

The “one-size-fits-all” approach to customers’ needs is no longer economically feasible.

“Is our service price cost-based or market-based?” It’s a common question in many equipment dealerships, but not one they can easily answer.

The problem is that we still take a “one-size-fits-all” approach to service customers. We treat customers the same whether or not they need help […]

By | February 15th, 2001|Categories: Articles and News|Tags: , , |