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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Parts

>Tag:Parts

Every Machine is Your Product Support Customer

And every single machine contributes to the foundation of your long-term success.

There’s an old saying – I’m sure you know it – that a salesman sells the first machine to a customer, and every machine that follows is sold by the parts and service departments.

For parts and service, the machine is the customer. But how […]

By | October 15th, 2014|Categories: Articles and News, CED Article|Tags: , , |

Consequences of Poor Parts and Service Market Shares

It doesn’t seem to matter to anyone, but shouldn’t it?

In the 2013 Product Support Opportunities survey, customers told us that they give 6.45 percent of their routine maintenance work to the authorized OEM dealer. Let’s just review for a moment the fact that over the lifetime of a machine the repair hours and the maintenance […]

By | August 15th, 2014|Categories: Articles and News|Tags: , , |

Meet Customers’ Top Two Non-Negotiables

This will take a new way of thinking and preparing – old methods and excuses just won’t cut it anymore if excellence is your goal.

Last month, I referenced the “Product Support Opportunities Handbook” and the fact that these customer surveys, conducted every five years, give us invaluable information. We talked about customer needs and wants. […]

By | July 15th, 2014|Categories: Articles and News|Tags: , , |

Managing the Parts Business

This is a business everyone thinks they understand. What don’t they know?

We talked about the management of the service business last month, and now I want to focus on the parts business.

This is simple, isn’t it? Everyone knows how to operate a parts business. You have a room out back to put the parts and […]

By | July 15th, 2014|Categories: Articles and News|Tags: , , |

Time for a GAP Analysis

How can we take advantage of the opportunities if we aren’t ready?

Last column, I talked about wanting to change the game, not just compete. Now I suggest we need to identify our strengths and weaknesses. This is a pretty common exercise. But I want to put a different twist on it this time. Let’s look […]

By | June 15th, 2014|Categories: Articles and News|Tags: , , |

Don’t Compete. Change the Game.

For too long now, we have been continuing to do what we have always done.

For as long as I have been involved in this industry the parts department has been in the “parts number business” not the “parts business.” We have become a parts processing factory not a parts sales and service group.

And our parts […]

By | April 15th, 2014|Categories: Articles and News|Tags: , , |

Make Parts Buying Easier for the Customer – Think Amazon

Differentiate yourself, not based on availability – which everyone can do – but on serviceability and convenience.

For as long as I can remember, the No. 1 requirement for customers from an equipment dealership’s parts department is parts availability. The recent Product Support Opportunities Handbook (PSOH) – now for sale as a PDF at

By | March 15th, 2014|Categories: Articles and News|Tags: , , |

Solving Our Great Big Workforce Problem

Action that has the power to uproot, turn around, and re-generate America’s youth, education, culture, and your business.

This is the start of a three-part series of articles covering some personnel issues and challenges faced by the parts and service business in the equipment dealership today. We will be talking about employees in the service department, […]

By | October 15th, 2013|Categories: Articles and News|Tags: , , , , |

Who’s Who in the Competition Zoo?

Six ways to reverse the downward spiral of lost parts business

It appears that almost everything we sell is available for sale by someone else, too.

So, how do we compete? And how should we compete? I believe it is a series of things that we must do — there is no silver bullet. But we must […]

By | September 15th, 2013|Categories: Articles and News|Tags: , |

Get A Handle On The True Parts And Service Volume In Your Territory

If you can calculate the potential, the rest is easy.

The past couple of months we have talked about product support selling. I am calling this “The New Frontier” as a result of my conclusion that we really have not started to sell parts and service. Oh, I know you have people in the field; you […]

By | April 15th, 2013|Categories: Articles and News|Tags: , , |