Last month we explored customer retention and the impact it has on profitability. We showed the frightening prospect of your customers leaving you to go somewhere else, a defection rate of 15% on your future. That left you with nearly 50% of your customers still with you after […]
Earlier this year we discussed technology and training, and now we have to move to our tactics. First, I need to set the stage regarding distributor resistance to the new and improved business model. John Maynard Keynes, the father of most economic thought said, “The difficulty lies […]
While we are rushing to keep up with the business at hand…and while we are having trouble finding talented people to come to work for us…we have several things at hand that can help us save time and valuable resources.
Who is checking out your systems and […]
The Judeo-Christian philosophy of seven good years followed by seven lean years is much too pessimistic for me. I far prefer the Asian view, which holds that after one lean year you have seven good years.
As we enjoy the arrival of 2002 I am encouraged by the […]
Your product support department is filled with talented, hard-working individuals who have the greatest amount of contact with your customers, generate the most transactions, contribute the lion’s share to the dealership’s gross profits – and probably receive the least […]
