This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Product Support

>Tag:Product Support

A Dozen Product Support Rules to Live By

This being the season of good tidings, following is what I call “The Demanding Dozen,” a list of items, which, if looked after properly, will produce success.

1) Machine population. If you don’t know your machine population, you don’t know your business. See the model in AED’s Product Support Opportunities Handbook to determine your market opportunity […]

By | December 31st, 2014|Categories: Articles and News|Tags: , |

It Is the Machine That We Support

Our responsibilities are quite clear and straightforward in the product support world.

  • Reduce the owning and operating costs for the machine owner
  • Preserve the residual value of the machine
  • Create and maintain a safe and challenging workplace for talented people
  • Provide strong returns for the investors

Nothing too fancy; just plain and simple.

How we do that is the challenge, and […]

By | November 15th, 2014|Categories: Articles and News|Tags: , |

Let’s Make This Year About Growth

Four steps to recapture product support business, and three keys to employee buy-in.

Since the financial disruption of 2008, we have been in a hunkered down mode. Equipment sales have not recovered to their previous levels and as a result we continue to fall short of our goals. However, the success of equipment dealerships does not […]

By | January 15th, 2014|Categories: Articles and News|Tags: , |

Arm Yourself: Know Your Market Potential and Go Get Those Customers

Executive Summary from AED’s Product Support Opportunities Handbook

The third edition of AED’s Product Support Opportunities Handbook (PSOH) is designed to help dealerships perform a number of activities related to the parts and service business in their territory. The report is based upon a survey among equipment owners, which AED has conducted every five […]

By | January 15th, 2014|Categories: Articles and News|Tags: , , |

Market Capture Rates

Are we stuck in a rut or settling for inferior levels of product support revenue?

For decades we have been given a pass on our performance in the market when we consider Parts and Service. There is not a universally accepted market share calculator. This means that parts and service management is given a pass on […]

By | March 15th, 2013|Categories: Articles and News|Tags: , , |

Have You Abandoned Product Support Selling?

With customer defection still high, sales and marketing mustn’t be restricted to machinery.

Perhaps I should be less sensitive. I continue to be struck by the absence of a real sales effort in the product support world. Of course some of you have product support salesmen, although many of you have become politically correct and call […]

By | February 15th, 2013|Categories: Articles and News|Tags: , , |

Planning Ahead For Prevention

It’s time to put the finishing touches on customer service plans.

It is a fresh new year and it is time to make sure all systems are go. We have made our resolutions and some of us are struggling, if not having already given up, on some of them.

I want to use this time to regenerate […]

By | January 15th, 2013|Categories: Articles and News|Tags: , , |

‘New Reality’ Means Achieving Your Potential

Value those talented product support people of yours, and make sure your customers know what you’ve got.

I have worked in this industry for more than four decades now and I love it every bit as much today as when I first started. Can you believe that?

I have been blessed to be doing something as my […]

By | December 15th, 2012|Categories: Articles and News|Tags: , , |

The Changing Face Of Our Market

Somehow we lost product support business – because it went to our own customers. Let’s get our pricing act together and make the most of this new reality.

Looking back at 2010 is both rewarding and disappointing for many of us. But the parts and service market seems to be stabilizing, albeit at different levels than […]

By | December 15th, 2010|Categories: Articles and News|Tags: , , |

The Winds Of Change Are Around Us

Does it feel like a positive change to you?

The elections have come and gone, and while I did not know the final tallies when the magazine went to press, I am sure, like most of you, that there will be rather far reaching changes coming to Washington and many of the states of the Union.

Yet […]

By | November 15th, 2010|Categories: Articles and News|Tags: , , , , |