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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Product Support

>Tag:Product Support

What A Year!!! Phew

I wonder how many more of these we can stand

We had strong sales, we couldn’t get enough equipment, we had weather, we had fuel prices that only the Europeans understand, healthcare costs that were almost incredible, nowhere to find skilled people, tell me about that shortage of skilled mechanics, and we all made money. Imagine […]

By | December 15th, 2005|Categories: Articles and News|Tags: , , |

Product Support Sales: The Job

What about “selling” and not just support?

Some years ago in this column I addressed the two major types of people that we are employing in the job of Product Support Sales; “Huggers” and the “Hunters”. We really need to rethink our position regarding the role of a “salesman.”

Are you satisfied with your share of the […]

By | September 15th, 2004|Categories: Articles and News|Tags: , , , |

Don’t Miss The Boat

Make sure you implement processes that increase service profitability.

A complaint is a gift. It gives dealerships the opportunity to right a wrong (perceived or actual), re-establish credibility and trust, and win additional business.

AED gave your customers a chance to complain in its just-published Product Support Opportunities Handbook, the second in a series of exclusive studies […]

By | August 15th, 2002|Categories: Articles and News|Tags: , , |

Is Your Technical Workforce Graying?

The future depends on our ability to attract more than a few good men…and women.

For the past several years and for some of you much longer, we have had an almost desperate need to acquire and retain more mechanics. We all are searching for the mother lode of experienced, qualified, journeymen mechanics. But guess what? […]

By | April 15th, 2002|Categories: Articles and News|Tags: , , |

If Not Now, When?

Managing the customer has been, is now and forever will be the key.

For too many years now the product support sales staff has been assigned a geographic territory and told to go sell. Many dealerships still work under this principle.

The trouble with this approach is that it doesn’t show with any precision who the PSSRs […]

By | February 15th, 2002|Categories: Articles and News|Tags: , , |

Reap What You Sow

You get what you give when it comes to parts and service employees. So treat them well.

Your product support department is filled with talented, hard-working individuals who have the greatest amount of contact with your customers, generate the most transactions, contribute the lion’s share to the dealership’s gross profits – and probably receive the least […]

By | September 15th, 2001|Categories: Articles and News|Tags: , , |

Hunters Or Huggers: Who’s Covering Your Customers?

The personality of your sales force could determine the success you have in servicing your customers’ needs.

The Product Support sales force has been in existence in some dealerships for as long as 35 years. Perhaps it is time to examine the personality and job profile that we have out in the field. We have by […]

By | June 15th, 2001|Categories: Articles and News|Tags: , , |

What A Difference A Year Makes

The time has come for product support to become a major player in dealership profit potential.

For the first time since the 1980s I’m sensing a lot of anxiety among our industry brethren. Inventory levels, interest costs, weather, politics and consolidations-along with finding and keeping good people to work for us-are just a few of the […]

By | April 15th, 2001|Categories: Articles and News|Tags: , , |

The Challenge Of A Changing Market

The key to your dealership’s long-term viability is in your product support operation-not in equipment sales.

Over the past six months, the dynamics of the typical equipment dealership have changed. And that’s putting it mildly. Interest costs have increased by nearly 25 percent, fuel costs are up by almost half, new equipment sales have fallen dramatically, […]

By | November 15th, 2000|Categories: Articles and News|Tags: , , |

Arming Your PSSRs For Maximum Impact

The product support sales rep who’s done his homework and knows his stuff is much more likely to be included in a customer’s buying decisions.

Selling parts and services is much more difficult than everyone thinks it is. Many in the industry still believe that it’s a public relations job with occasional delivery services thrown in. […]

By | April 15th, 2000|Categories: Articles and News|Tags: , , |