The ABCs of Sales Campaigns

Thoughtful preparation is critical for success in your parts and service campaigns.

Many of the campaigns that are run from the parts and service departments
suffer from a similar problem:incomplete or inadequate planning.That can easily be overcome if a simple preparation checklist is followed.

  1. Define overall program objectives.
  2. Identify products to be promoted.
  3. Define the specific goals.
  4. Determine the timetable.
  5. Plan marketing […]